Ellen MacArthur Foundation PartnershipFrom 22nd May, DS Smith officially announced the partnership with Ellen MacArthur Foundation. It will accelerate the company’s circular economy drive and support innovation across the business, including recycling and carbon-efficiency in e-commerce.
Collaboration between DS Smith and the Ellen MacArthur Foundation will also strengthen the company’s Sustainability strategy. This programme is underpinned by nine long-term sustainability targets, which include manufacturing 100 per cent reusable or recyclable packaging by 2025 and reducing its CO₂e emissions, relative to production, by 30 per cent by 2030.
The partnership will support innovation in DS Smith’s business model, to include projects on packaging design for a circular economy; and improving collection systems in urban areas. These pilots will build on the company’s recent efforts on recycling throw-away consumable items such as coffee cups and radically reducing the amount of fibre in its cardboard packaging.
Separately, DS Smith is making available over £1 million from its Charitable Foundation to invest in sustainability or education initiatives. This programme will kickstart local projects across DS Smith’s global footprint and support innovative new programmes that will make a real difference to the communities in which it operates.
Transforming the Supermarket Aisle report
‘Transforming the Supermarket Aisle’, was developed in conjunction with White Space, the leading growth strategy consultancy. It identifies plastic packaging, such as fresh produce punnets and shrink wrap, which supermarkets can replace with alternative, renewable materials. The five categories identified account for over 70 billion individual units of plastic (over 1.5 million tonnes) per year and are highlighted as targets for reduction and replacement by the packaging brand.
Transforming the Supermarket Aisle
The world is changing and the role of packaging in our everyday lives has never been more relevant. We see it across the value chain, from e-commerce, to industry and the way we shop for food and other everyday essentials. Major systemic change is coupled with concerns about waste as we see a shift to more considerate consumption, with consumers acting upon growing concerns about our environment.
Packaging must adapt to these global trends.