+1.63DS Smith at stand 239, hall 5 at FachPack
Put on your VR glasses and immerse yourself in DS Smith's virtual display and packaging world at this year's FachPack in Nuremberg.
At booth 239 in hall 5, the company is showcasing the impressive range of possibilities that virtual reality offers brand presentation and promotion at the point of sale. The display and packaging strategists carry trade fair visitors off on a virtual tour of discovery. By using VR, visitors experience interactively the added value, which the full-service-packaging- provider offers to his customers with its innovative display and packaging solutions throughout the entire supply cycle.
On a virtual discovery tour
- How can displays and packaging build up brand awareness faster?
- How can modular solutions for secondary placements become more versatile and this way more efficient?
- How can membrane packaging significantly reduce the number of required packaging variants?
- How can clever shelf-ready packaging solutions bring products into the pole position and effectively prevent out-of-stock situations?
These are just some of the questions, which the display and packaging strategists of DS Smith ask themselves every day. In DS Smith's virtual showroom, visitors to the FachPack can play around with and reproduce the solutions to these questions themselves and experience multisensory shopping worlds in an authentic setting.
As a pioneer of innovative brand presentation, DS Smith is heavily involved in point of sale digitisation and in investigating how this digitisation can be implemented profitably for brands and retailers. "Emotionalisation is an important competitive factor particularly for retailers," says Michael Lamprecht, Sales Director at DS Smith in the Germany & Switzerland region. "Only then can retailers keep up with competition from the web and position themselves in the omnichannel of the future in a way that is sustainable." Combined with state-of-the-art technologies such as multi-sensor technology, Quick Response Codes, Augmented and Virtual Reality, displays and packaging have huge potential in terms of staging unique worlds of experience on the sales floor, interacting with customers and increasing brand awareness and sales.
"At FachPack, trade visitors can literally see for themselves the high level of innovation we offer in the area of display and consumer packaging," says Lamprecht.
At FachPack, trade visitors can literally see for themselves the high level of innovation we offer in the area of display and consumer packaging
— Michael Lamprecht, Sales Director DS Smith Germany & Switzerland
The use of VR allows visitors to come into contact with the products and solutions of the display and packaging strategists in a way that is very impressive and dynamic. "By using VR, we are showing some of the innovative display and consumer packaging solutions that we will be producing at our new plant in Erlensee (near Frankfurt)." In November 2016, DS Smith is opening a high-class display and consumer packaging factory at the former military airfield in the Main-Kinzig district. In addition to the latest machine technology that is optimally designed for both large and small editions, the new site has the region's first Impact Centre. "By working together with our customers, we can use this site to put the entire supply cycle to the test in order to develop solutions that offer our customers real value," says Lamprecht. The objectives are clearly set: "Brand manufacturers ultimately benefit from more sales, lower costs and managed risk as well as improved production and logistic processes."
In addition to displays and consumer packaging, at FachPack DS Smith presents impressive solutions for transport, protective, industrial and hazardous goods packaging.