Nowadays, what you drink and eat tells something about who you are. All products have their own positioning.

Food & Drink

Nowadays, what you drink and eat tells something about who you are. All products have their own positioning.

Food & Drink

For many consumers what they eat and drink is a reflection, in some way, of who they are. Brands need to ensure that their positioning in the market is consistent with their positioning on the shelf. Packaging plays a vital role in bringing the right brand message across to the consumer.