-0.94FachPack 2015: Caribbean feeling at DS Smith in Hall 5, stand 239
How brands can be attention-grabbingly launched on the market on the future is shown by DS Smith from 29 September to 1 October 2015 at FachPack in Nuremberg.
DS Smith is presenting a multi-sensory experience world out of corrugated cardboard in hall 5, stand 239, in which visitors can experience the innovations of the company with all their senses in a Caribbean ambience. Light, aroma and sound effects, augmented reality applications, quick response codes, modern shelf ready packaging solutions and the latest digital print technologies – the added value for the customer along the entire supply cycle is always in the spotlight: from the display to the packaging to the efficient manufacturing and logistics processes.
Inspire at the P.O.S. with packaging and display innovations
"Consumers make up to 70 per cent of their purchase decisions at the shelf in a shop," says Michael Lamprecht, Sales & Marketing Director Germany & Switzerland at DS Smith l Packaging Division. "Packaging and displays therefore have to inspire the consumers right at first glance at the point of sale and reflect brand values as well as possible," says the industry expert. The trends of the display and packaging market are shown by the pioneer of innovative brand presentation to an audience of specialists in Nuremberg with new applications and solutions: Effective experience worlds appeal to all of the consumers' senses, in order to increase incentive to buy and sales. Interactive elements that connect the offline and online world at the Point of Sale create further added value and offer useful information about the product as well as digital entertainment. SalesFront, a packaging system that continuously pushes the products forward on the shelve, ensures the best shelf space in the competition for consumer favour – and for sales increases of up to 20 per cent.
"The exhibition visitors can experience our high innovative power in the area of display and consumer packaging in person at FachPack," says Lamprecht. Intelligent packaging solutions as well as the latest technology in the area of packaging machines round off the exhibition appearance of the full service packaging supplier. "We supply our customers with integrated and tailored solutions that cover and optimise the entire supply cycle," underlines Lamprecht. Be it state-of-the-art technology in digital pre-printing or variable laser coding in the area of late stage customisation – with innovative processes and concepts DS Smith reduces the costs and complexity of the packaging processes, minimises risks and at the same time increases sales and efficiency in production and logistics. "This means real added value to our customers," says Michael Lamprecht.
The attention-grabbing event positioning of DS Smith together with a competition tangibly contributes towards sales increase of the KRÜGER instant specialities advertised.