Hinckley Collaborates Again on a Project for Stella McCartney

Hinckley has now produced a range of “Pop-Up” display units for the launch of Stella McCartney’s new clothing for Kids.

Display for Stella McCartney

Last year, the Hinckley Design team produces a display working with the Giles Miller studio on his latest collaboration with Stella McCartney.  They designed “Pop Up” displays for a location in Paris which incorporated giant corrugated letters and fluted cubes with gold-leaf detail.

Sta

And the collaboration continues.  This year, the Giles Miller studio in London developed a range of “Pop-Up” display units for the launch of Stella McCartney’s new clothing for Kids across the UK and Europe and as far as Japan and Saudi Arabia.

Corrugated displays in 3D

The units all produced by the design department consisted of eight 3m walls with various cut outs of animals and other shapes to form an interesting interactive 3D shapes. These displays have now started to be installed at various Selfridges across Europe the first one being in London.