Iberia Impact Centre Inauguration

DS Smith will open the first Impact Centre in Iberia on November the 13th at their plant in Torrejon de Ardoz near Madrid.

At the new Iberian Impact Centre we have created a practical environment to explore what the right packaging can achieve, whether in store, at the moment of truth with shoppers, or at all stages of packing, storage and distribution. That includes mixing the physical and digital worlds, like with omnichannel, in order to adapt packaging to each stage of unique supply chains.

This is an exciting new tool to help DS Smith customers in Spain and Portugal understand how packaging can be a powerful source of competitive advantage, part of how they can innovate to succeed in a changing world. 

Within the different elements of the Impact Centre a number of themes can be investigated such as:

• Better connect your marketing and shoppers
• Drive sales in store through availability and range
• Adapt to fast moving retail changes, such as growth in convenience and discount formats
• Match changing trends in consumer behaviour
• Reduce costs in packing, warehousing and distribution, to generate margin, profit and opportunity for new contracts
• Recognise how you can participate in the renewable system of corrugated packaging, with its leading performance in recycling

In the end this the Impact Centre is a continuation of the DS Smith promise to help our customers find new ways to gain more sales, lower costs and manage risks with the best possible packaging for their supply cycle.