Circular Design Metrics

A cutting edge tool to drive the sustainability of your packaging.

Following the launch of our Circular Design Principles, we have developed Circular Design Metrics for packaging.

With this pioneering tool, we can rate and compare the circularity of packaging designs across 8 different indicators: carbon footprint, design for reuse, supply chain optimization, recyclability, planet safety, material utilization, renewable source and recycled content.

Circular Design Metrics - an industry first – enables brands and retailers to compare different design solutions, helping them to reduce waste and pollution and keep materials and products in use for longer.

What's in it for you?

The Circular Design Metrics will enable you to drive sustainability performance through packaging by:

  • Reducing waste and pollution
  • Keeping materials and products in use for longer
  • Regenerating natural systems.

There is no need to compromise between:

  • Protecting your product.
  • Making your entire supply cycle more efficient.
  • Boosting your environmental performance.
  • Delivering a better customer experience.

By understanding your business and your supply chain, we can design the right packaging solutions for your business.