Point of Sale (POS) Survey

Eight out of 10 marketers rank point of sale as the most influential marketing channel for influencing shopper purchasing decisions. The 2017 POS Report surveyed 210 brand, marketing and retail executives from a cross-section of industries

The retail environment remains challenging and our 2017 POS survey, conducted by TKM consultants aims to better understand how marketers responsible for POS, are adapting to the changing market landscape and their consumer’s needs.

Contact us for an executive summary of the key findings to understand marketers’ opinions on how well they are:

  • executing campaigns across territories
  • building shopper insight and strategy into their campaigns
  • measuring ROI
  • using technology to help manage campaigns