Molson Coors Celebrates Father’s Day with a Dedicated Returnable Beverage Crate for Their Croatian Beer Brand Ožujsko
June 17th, we will be celebrating dads around the world. To celebrate the occasion, Croatian beer brand Ožujsko contacted DS Smith Plastics to design a special Father’s Day returnable beer crate.
Returnable beverage crates are the ideal tool for advertising or seasonal promotions. From a simple means of transport, they have evolved to a hi-tech marketing tool with limitless possibilities.
To increase the brand awareness of their customer’s product and with Father’s Day coming up, Molson Coors’ Croatian beer brand Ožujsko decided to celebrate fatherhood with a special beer crate. They contacted the DS Smith Plastics design department to create a returnable beverage crate with silk screen printing and with extra free space to personalise with the father’s name.
The text ‘Žuja za tate’, is silk screen printed together with the brand’s name. Žuja is a nickname for Ožujsko, given by customers and ‘za tate’ means ‘for dads’. To promote the beverage crate on their website all Croatian dads who became a parent in 2018 can register for a free beer crate filled with 20 beers and chocolate. Every crate is personalized with the name of the father.
The returnable beverage crates last for decades and are 100% recyclable after their long life, which allows for significant savings on packaging and CO₂ emissions.
About Molson Coors
The company history can be traced back to 1774. The brewing company as it exists today was formed in 2005 by the merger of Molson of Canada, and Coors of the US. Today it’s one of the world’s largest brewers by volume and has a presence in communities all over the world.
Ožujsko is the leading and best selling beer on the Croatian market. From the very beginning, Ožujsko was recognized as a beer for all occasions and soon became an inseparable part of the social life of the people of Zagreb. It also has a nickname – Žuja – which was given created by consumers.
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