Fruitful partnership between Whitworths and DS Smith

Whitworths has forged a fruitful partnership with packaging strategist, DS Smith to help launch its latest ‘Superfood’ healthy snacking range.

Challenge

The UK’s leader in dried fruit, nuts and seeds has turned to the packaging and supply chain specialist for a tailored packaging solution for its new ‘Full of Super’ product range. This new series of healthy snacks focuses on ‘superfood’ ingredients such as acai, quinoa and cacao. Whitworths, which has been supplying British consumers for 130 years, sought out DS Smith for its retail ready digital print capabilities. As the new range included six different products, there was a real need for a flexible whilst impactful pack design.

Our approach

The brief was for a packaging solution that worked across a range of six products, each with its own retail ready graphics. The latest digital print technology was the perfect choice, as it meant DS Smith were able to deliver the brief despite it being for an initial low volume, with the opportunity for growth.

Results

• A retail ready pack (RRP) that is used as part of the promotion mix to fully support the brand at the moment of truth.
• Print and graphic needs achieved within a reduced lead time
• Produced a small print run to meet customers’ requirements  
• Quality print and an impactful design to achieve stand out on shelf

Mark Oaten, Packaging Innovation Manager at Whitworths:

This is the first time we have used digital print for retail ready packaging, and we are delighted with the quality and image fidelity of print across the range.