DS Smith is a three-time winner of the POPAI D-A-CH Awards 2020

Fulda, 29 May 2020. DS Smith reached the final of the POPAI D-A-CH Awards 2020 with as many as three innovative submissions. During the competition organised by POPAI D-A-CH e. V. (Point of Purchase Advertising International) that takes place for the tenth time, point of sale activities (POS) receive awards in a total of 15 categories. With its projects “Red Bull Mini display“, “Heitmann pure bottle display“ and “NESCAFÉ GOLD Premium display“ for the customers Red Bull, Brauns-Heitmann and Nestlé Germany, DS Smith managed to position itself successfully. Due to the COVID-19 pandemic, this year’s winners were announced online and not at a gala usually held on this occasion.

Each of the finalists was sure to receive a golden, silver, or bronze award. The contributions were rated by independent jurors from the fields of brand, trade, design, and science at the EuroShop 2020 trade fair, where all the submissions were also exhibited. The three innovative, award-winning displays that convinced the jury in the category “House, hardware store & garden“, “Drinks, tobacco temporary“ and “Drinks, tobacco semi-permanent/permanent“ were designed and manufactured by DS Smith's display and packaging strategists.

Image source: Red Bull

A silver POPAI Award went to the “Red Bull Mini display“. The silvery-blue Red Bull Mini Cooper with the huge beverage can on the roof has long become a crowd puller in the streets of international metropolises. Now, the legendary advertising vehicle causes a sensation as a promotional display in food retail trade. The high-quality offset-printed and varnish-refined adventure placement ensures a maximum of attention and promotion at the point of sale for the popular energy drink. At the same time, the impact-strong display scores with its long life cycle: simply detach the bumpers and side doors, insert new pallets using a lift truck and continue selling the high-energy beverage.

Image source: DS Smith

With the NESCAFÉ GOLD Premium display that was awarded with a silver POPAI Award, DS Smith assisted its customer Nestlé Germany in launching its new premium-segment coffee speciality line. Due to the structured spatial separation of four different types, the product variety is accentuated in a particularly advantageous way. The open design of the display encourages customers to spontaneously pick a product and offers space for detailed product information. Discreet colouring skilfully stages the natural purity of the products and invites the shoppers to make a test purchase. The creative display solution thus optimally supports the brand values and reflects the premium character of the products.

Image source: DS Smith

A bronze POPAI Indian Chief statuette was awarded to the ¼-pallet display developed by DS Smith for Brauns-Heitmann to introduce its new product line “Heitmann pure“. The new products put particular emphasis on few ingredients for maximum results and pure cleanliness at home, and thus address especially environmentally conscious customers. The display makes use of the design of the well-established Heitmann pure citric acid bottle to create a spill-over effect on the new product. Its subtle colouring and lateral images from nature emphasise the aspiration for respectful interaction with the environment. The design supports the increasingly more pronounced desire to go for organic products and sustainability while shopping and gives you a feeling of doing the right thing. The attention-grabbing display is used in food retail trade and chemist’s shops.