Carrefour and DS Smith distribute more than 100,000 model of helicopters and airplanes
DS Smith, the leading provider of sustainable packaging solutions produce and distribute, together with Carrefour, 100,000 cardboard model airplanes and helicopters to be cut, assembled and colored at home.
Madrid, 12 May 2020 - The production and preparation of the models took place in the last week of April at the DS Smith Madrid plant, located in Torrejón de Ardoz. Thus, from this month of May, Carrefour will give a model free of charge in each of its customer service points to families who deliver a drawing with the hashtag #JuntosParaAyudarte [together to help you]. These drawings will also be delivered in residences for the over-65s near each province.
As a leading economic and industrial player in Spain, DS Smith wanted to put its support for the community in which it operates into practice in an original way: "As a strategic industrial entity for this country, after guaranteeing the health and wellbeing of our employees, our second priority is to respond to our customers' demands. Once assured, our efforts were focused on improving the conditions of those interned to the IFEMA field hospital, and now we want to attend the needs of the children, who have been confined to their homes for more than 40 days," said Ignacio Montfort, Managing Director of DS Smith Iberia.
For his part, Rami Batiéh, Executive Director of Carrefour Spain, stressed that "at Carrefour we promote numerous actions with which we reaffirm the company's commitment to serving society, as part of our corporate social responsibility policy. In this sense, during the confinement our first priority has been the safety and health of our customers and employees, and the availability of products in all our sales channels".
A photo competition on social media
Enlarging the initiative launched in France, DS Smith Spain has launched a photographic competition linked to the models, in which children are encouraged to share the images of their creations on Instagram and Facebook mentioning @dssmith and @carrefourespaña, and using the hashtags of the campaign #dssmith and #carrefourespaña. The most beautiful models will be published on the DS Smith website and the creation with the most "I like" will receive a gift from DS Smith: a cardboard dollhouse to assemble and colour. The participation period will be open until June 6th and the name of the winner will be published on the DS Smith Packaging Spain website in the following week.