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New Product Development

The starting point for developing a successful new product is on one hand, understanding what the customer needs or wants, and on the other hand, having a thorough market insight.

New concepts are developed by our Research & Development team in close cooperation with our customers, partners and other organisations such as universities.

There are various ways to develop a new product.

For instance, we can perform a market study of the existing products, and offer our customers solutions that are recognisable and that have a proven track record.

However, for certain products we start with an idea from scratch.

Due to the extensive application range and the flexibility of injection moulding, we are able to offer our customers numerous solutions, which can later on be turned into prototypes.  

Based on those prototypes our customers can perform their own market study.  

If required, we can manufacture a testing mould to produce an entire series of prototypes with the aim of testing on a large scale before starting  mass production.

Launching a new product onto the market is a complex process. Our experts have the knowledge to manage an entire project and guide each step in the right direction.