Ellen MacArthur Foundation
The Ellen MacArthur Foundation was launched in 2010 with the aim of accelerating the transition to the circular economy. Since its creation, the charity has emerged as a global thought leader, putting the circular economy on the agenda of decision makers around the world.
The charity’s work focuses on seven key areas: insight and analysis; business; institutions, governments, and cities; systemic initiatives; circular design; learning; and communications.
About the circular economy
The current ‘take, make, waste’ extractive industrial model relies on the consumption of finite resources. The circular economy offers a positive way forward by redefining growth to focus on society-wide benefits. It entails redesigning material flows and production systems to build economic, natural and social capital. Underpinned by a transition to renewable energy sources, the circular economy is built on three principles: design out waste and pollution; keep products and materials in use; and regenerate natural capital.
The circular economy is gaining attention thanks to the opportunities it offers
businesses to capture new value from existing operations and resources, for
example by redesigning products and business models, building new relationships with customers, and harnessing technology to increase the utilisation of assets.