Brand Promotion in POS

Pharmacy displays promote direct interaction with end users

Placed on the counter, in doorways, windows or other highly visible areas of a pharmacy, displays provide consumers with important product information,  and build brand awareness and engagement.

The most successful displays in pharmacies are immediately eye-catching, given that people may only devote a few seconds to looking at a display. They must be clear and easy-to-understand for patients and visitors.

DS Smith is expert at designing and realising in-pharmacy corrugated and plastic displays that not only provide information but also encourage impulse purchases.

Counter top displays

DS Smith produces a wide range of counter displays, including self or pre-assembled, empty or pre-filled.

Suitable for the presentation of over-the-counter (OTC) pharmaceutical products, counter top displays can make use of flexo, offset, silk-screen or digital printing to guarantee maximum visibility.

Benefits of DS Smith’s counter top displays:

• Simplified product restocking by scratch opening at the rear
• Range effect providing easier navigation by the consumer
• Cheaper solution compared to the existing plexiglass

Free standing displays

DS Smith’s floor displays consist of a base and OTC product tray, supplied pre-assembled or loaded with products on location.A header board provides a strong additional communication platform.

Depending on requirements, we can also integrate KAYPAL® cardboard pallets to create a 100% recyclable solution, or provide automated display products that are fast and easy for pharmacies to install.

These displays can also be produce from plastics, with the right balance between durability and ease-of –use. They are made fully customisable, with any size, shape or colour.

Free standing displays are a strong, high-quality communication tool which is especially effective for new launches or seasonal promotions.

DS Smith’s free standing displays:

• Effective communication tools
• Easy to assemble
• Made from high quality material
• Recognised for maximising brand visibility
• Proven to support new launches or seasonal promotions