E-commerce has changed the face of retail over the last few years but the landscape continues to evolve quickly.
There are three things that won’t change and one big thing that will:
1. Protection is job one
The e-commerce supply chain means packaging needs to work hard. There are up to 50 touchpoints in a typical product journey to withstand. Good quality packaging makes all the difference – whether it falls off the back of a lorry or is only delivered on the third attempt.
Optimised packaging solutions that achieve the highest standards of protection
2. Sustainability matters
With 85% of shoppers saying they would pay a premium for sustainably packaged goods, it’s time to make zero waste a reality. Tackling void space is also crucial, in terms of fully utilising each square metre during transport and reducing raw materials required.
Smarter design and automation to reduce carbon emissions and free up warehouse space
3.Packaging that delights
Shoppers want impactful, in-store experiences replicated in their e-commerce interactions, so why not make unwrapping new purchases a unique moment of home theatre? Packaging is after all an opportunity to extend brand messaging into the home.
Innovative packaging design ideas that create retail theatre and deliver brand messaging into the house
Omni-channel on the horizon
Omni-channel packaging promises to revolutionise packaging for the entire retail sector, both bricks & mortar and online. Through exceptional design and cutting edge technology it is possible to develop and produce a pack that will deliver unbeatable performance on the shelf, online and throughout the supply chain.
DS Smith has developed a series of innovative breakthroughs to offer you unparalleled performance in tackling these three crucial challenges.
Our network of PackRight Centres continues to grow across Europe so you can find one near you. There we can collaborate to design and build packaging that uniquely meets your needs, your products and your timelines.
Why poor packaging is bad for business and how to avoid it.
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