Scenario 1 - Caring convenience
In 2020, e-retail finally overtakes bricks and mortar as the way the world prefers to shop. Our shopping streets and malls become pickup points for our orders rather than destinations for browsing. Consumers’ unease about excess packaging starts a backlash against e-retailers, forcing them to transform their supply chains radically.
Watch our first scenario of the world in 2025. Scenarios are not predictions. They’re plausible versions of the future, extrapolated from trends we can see today.