Why poor packaging is bad for business and how to avoid it

Transforming E-commerce

Why poor packaging is bad for business and how to avoid it

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e-commerce

The rapid growth of online retailing generates new demands for packaging, to promote, protect and contribute to efficient distribution at every stage.

E-commerce has changed the face of retail over the last few years, but will continue to evolve quickly.

1. Protection

The e-commerce supply chain means packaging needs to work hard, and with up to 50 touchpoints in a typical product journey good quality packaging makes all the difference – whether it falls off the back of a lorry or is successfully delivered on the third attempt.

2. Sustainability matters

With 85% of shoppers saying they would pay a premium for sustainably packaged goods, it’s time to make zero waste a reality. Tackling void space is also crucial, in terms of fully utilising each square metre during transport and reducing raw materials required.

3. Packaging that delights

Shoppers want impactful, in-store experiences replicated in their e-commerce interactions, so why not make unwrapping new purchases a unique moment of home theatre? Packaging is after all an opportunity to extend brand messaging into the home.

Omni-channel on the horizon

Omni-channel packaging promises to revolutionise packaging for the entire retail sector, both bricks & mortar and online. Through exceptional design and cutting edge technology it is possible to develop and produce a pack that will deliver unbeatable performance on the shelf, online and throughout the supply chain. 

DS Smith has developed a series of innovative breakthroughs that offer you solutions in tackling these three crucial challenges.

As such, online retailers are continually seeking new and more user-friendly methods to accommodate the wishes of their online customers. It is essential that packaging solutions within this segment are adaptable to suit the product and optimise for speedy delivery, ensuring a smooth Supply Cycle.

With our standard pack assortment, we are able to promptly react to the needs within this segment, so why not take a look?