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Why should packaging be the fifth P in your marketing mix?

To increase sales


For many, innovation means new ideas, but at DS Smith ideas are just the start.

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What else is happening at DS Smith?

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Point of sale

We build true partnerships and deliver exceptional point of sale campaigns.

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Innovation in corrugate: Fun and Functional

Corrugated plays a crucial role in protecting our products and promoting goods, but we should also celebrate the endless creative possibilities for this great material....

Have some fun with corrugated

DS Smith cleans up at EFIA Print awards

DS Smith’s packaging division stole the spotlight at the European Flexographic Industry Association (EFIA) Awards, claiming 12 awards, ten for in the UK and two for Germany.

Find out more about the EFIA celebrations

2017 Point of Sale Survey

The 2017 POS Report surveyed 210 brand, marketing and retail executives from a cross-section of industries

Curious? Download the report here

Fruitful partnership between Whitworths and DS Smith

Whitworths has forged a fruitful partnership with packaging strategist, DS Smith to help launch its latest ‘Superfood’ healthy snacking range.

Read more about Whitworths here

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