Industrial packaging, commercial packaging and our mix solution for linears
We want to value each of these packages and tell how we have managed to combine the values of industrial packaging with those of commercial packaging, and provide a mixed solution to display on the shelf but with all the characteristics and requirements of the packaging to be transported.
To begin with, industrial packaging is one that seeks to protect a product in transit from one point to another. It can be between suppliers from the same industry or between different companies. It can also be transported by various means: truck, ship, plane or rail. Therefore, the industrial packaging must be vibration and transit resistant.
In addition to this protection, industrial packaging includes products. It contains several units of a product that have the same destination. And precisely because it is designed for countless products, it is customized and uses different materials. We can find large containers in corrugated cardboard, plastic or wood. And even, packagings that combine these and other materials, in addition to adding others that cover the interior to protect the pieces.
Industrial packaging seeks to optimize the supply chain and logistics costs. This is why it seeks to improve the performance of each package by increasing the number of pieces that fit in each container, or improving its stackability.
It is also designed for those who have to move these packages and is working every day to make them safer and more manageable. Hence, innovation in industrial packaging is constant with the aim of reducing costs and improving the supply chain.
Commercial packaging, in addition to protecting the product, is mainly aimed at making it attractive to the consumer and increasing sales. It is the "silent salesman" who is attractive and provokes the impulse to buy. The design of commercial packaging is a fundamental part of the production process and is designed to differentiate itself from the competition wherever it is exposed.
Recently, from DS Smith Tecnicarton we have succeeded in making industrial packaging also go straight to the shelf. This is a design designed for the transport and protection of products such as lawn rolls, carpets or blinds. From the producer, it goes directly to the shelf in a design that allows it to be exhibited to the consumer and protected. In other words, we have achieved a mixed packaging that combines the best of each category: it protects and transports, on the one hand, and exhibits and sells, on the other.