Award winning packaging promotes Czech crystal around the world

Czech crystal has an incredible international reputation for brilliance, translucence and durability. Crystalex CZ, who make and export the elegant stemware to over 70 countries needed packaging that would both protect and reinforce these qualities with the consumer

Challenge

Design packaging that conveys the elegance and grace of an exceptional product to consumers at the initial in-store encounter with the necessary engineering to protect fragile crystal exported all over the world. At the same time costs needed to be kept strictly under control for product success in a competitive marketplace.

Approach

DS Smith used several different aesthetic approaches to give the packaging the look and feel it needed to highlight the product’s exceptional characteristics. The precision moulded, thin-walled glass is highlighted on the packaging with the use of the embossing techniques in combination with offset printing, and powerful partial UV varnishing. The look of the glass seems to be almost 3D. The structural design of the packaging emphasised ease of handling and minimal paper waste. The insert and the packaging itself are both part of a single die-cut, supplied as a glued flat box, which is ready to use in a single movement lasting just a moment making it an extremely cost-effective packaging solution.

Results

• Packaging of the Year in the Czech and Slovak Republics with an Obal roku 2016 award
• More sales thanks to a look and feel the supports the brand promise that encourages customers to explore the product at the moment of truth
• Lower costs thanks to very fast and efficient design that allows the packaging to be ready for use in just a single movement

The Obal roku awards ceremony will be held November 3rd, 2016 and as a result of this prestigious victory this packaging solution will be nominated for entry to the global Worldstar Packaging Awards competition organized by the World Packaging Organization.