Conveying brand values and sparkling sales to discerning customers through packaging

When your product is of such a high standard that it has earned a warrant to supply the UK’s Queen Elizabeth II it can be a challenge to find packaging that does it justice. Fortunately Moët & Chandon approached DS Smith for the packaging of their Moët Gift 3.0 packaging.

Challenge

Develop a unique, efficient, and above all luxurious packaging for a special gift box that conveys the brands attributes and does justice to an incredible product.

Our Approach

DS Smith combined extremely demanding technical specifications with materials of the highest quality to convey the uncompromising standards of Moët & Chandon.

We began with the extremely precise cutting of the letters "MOËT" in the folding carton, which brings to light a golden internal tube. Astonishingly, the packaging is made from a single die cut, including the internal tube, even though the splendid 3D effect seems to indicate the contrary.

The texture effect has also been worked with graining on the four surfaces and gold-pressed embossing on the logo. A total of eight manufacturing steps and as many machine runs with no offsetting were necessary in order to create this very striking presentation box.

Result

• Increased visibility on store shelves for Moët Gift 3.0
• Enhanced brand values with unparalleled packaging design and construction
• Grace and convenience with incorporated carrying strap

Moët et Chandon was established in 1743 by Claude Moët, and today owns 1,150 hectares (2,800 acres) of vineyards, and annually produces approximately 28,000,000 bottles of champagne. Their best known label, Dom Perignon, is named for the Benedictine monk remembered in legend as the "Father of Champagne".