-0.98DS Smith wins Gold POPAI D-A-CH Award
DS Smith enables a 'marvellous' POS-experience for the anti-age innovation 'Miracle Skin Cream' of Garnier and gets distinguished with the POPAI
D-A-CH Award 2014 in Gold.
POPAI D-A-CH Award 2014 in Gold
For the launch of the new anti-age care 'Miracle Skin Cream' of Garnier DS Smith developed in cooperation with the marketing and the purchasing department for advertising material from Garnier an eye-catching display with perfectly staged product message. Already at the Point-Of-Sales (POS) the consumer is able to convince himself of the innovative anti-age care. The full-service-packaging-provider received the POPAI D-A-CH Award 2014 in Gold for the consistent display-solution.
An innovative display-solution
The 1/4-pallet display of the packaging and display specialist DS Smith presents the new anti-age care of the brand Garnier of L'Oréal unblemished and highly purified. The jury of the POPAI association rewarded the unique construction with a golden 'Indian' in the category "beauty and fragrance – temporary".
Brilliant white topliner emphasizes the promise of the product 'Miracle Skin Cream' impressively. The topliner is laminated on cardboard and ennobled with a UV-varnish. 'Miracle Skin Cream' stands for an immediate transformation of the skin appearance after the first contact with the innovative anti-age care. An oversized 3-D-tube guarantees a head-turner-effect with strong impact. Next to the size the tube has even more special characteristics: iriodin varnish and silver hot foil stamping of the logo make the object shine and draw the attention to the product.
Once in mesmerization the consumer can try the effect of the care innovation right at the POS Therefore DS Smith integrated a tray with tester and acryl mirror. The product experience is ensured on location – and the 'wonder' of care directly tangible. Displays from DS Smith – creative with system.