New Benelux Impact Centre: benefits all the way, from packing to unpacking

We all know that a packaging is not just a box, but a key component that can have a large impact on every step in the supply chain. But who did ever follow through the complete journey of the pack, from production until the final consumer?

This is now possible in the Benelux Impact centre in Gent. This new Impact centre is the 6^th in Europe and is a proven concept of DS Smith. Locally embedded and build on examples and practices of the local Benelux market, it is more than just a copy of the existing centres.

In Gent, DS Smith demonstrates to its Benelux customers the effect packaging can have in the whole supply chain, and the possibilities to gain efficiencies. As explained by Olivia Van Hauwermeiren, the Impact Centre Manager, “This is not a theoretical or virtual environment, but a place where we show real execution. Visitors can see with their own eyes, touch the examples and experience the benefits packaging can bring.”

Starting in the retail area, dozens of issues are addressed from retailer productivity, over sales turnover and brand exposure, and visitors can see how the smallest practical details can deliver substantial results. But a supply chain is more than the point of sale, and the emphasis is on the role of the pack in all stages of the chain. Also in the back of store and warehouse, very concrete questions are addressed and very specific answers are given.  From recycling and sustainability, to optimising logistics and pallet stability until the packing process.

The Impact centre is an eye opener for procurement, but above all for marketing, sales, pack engineers, manufacturing and supply chain expert. The new insights often create a new dialogue on packaging, and visitors can identify real opportunities to improve for their businesses.

This proves again that DS Smith is not just a supplier of corrugated boxes, but a true Packaging Strategist with tangible solutions that result in higher sales, reduces cost or improved management of risk.

Are you triggered to visit the Impact centre and discover how we can help your business forward?