-1.41Display innovation with 'appetite whetting guarantee'
Baguette-shaped display for THOMY Sandwich Creme entices impulse purchases
Guaranteed to whet the appetite – the claim from the innovative promotion display created by DS Smith for the THOMY Sandwich Creme. The formidable design in the shape of a baguette and the print in typical THOMY colours trigger more impulse purchases. Along with its unusual shape and print, the display is also convincing with a module-appropriate structure and in terms of handling and sustainability.
An innovative and attention-grabbing display solution
The attention-grabbing display solution in the shape of an enticingly filled baguette was developed by DS Smith especially for the promotion of the THOMY product Sandwich Creme by Nestlé. Thanks to the distinctive and effective design the shopper immediately creates a direct association with the product.
The display in the shape of a baguette ensures an optimum level of attention and is a real eye-catcher at the point of sale. The print in the characteristic THOMY colours not only creates a clear connection to the brand, but also rouses a desire to eat and inspires an impulse purchase.
On three levels the display enables an open presentation of the goods and simple access to the product from two sides. But the solution is also convincing in terms of ease of handling:the display is made from just a few parts and can therefore be quickly and easily set up. In spite of its special shape, it is constructed in a module-appropriate fashion and therefore guarantees optimum lorry utilisation. After the sale the environmentally friendly unitary solution made from corrugated cardboard can be easily disposed of and added to the waste-paper cycle.
The innovative promotion display in the shape of a baguette for THOMY Sandwich Creme is a real eye-catcher at the P.O.S. and inspires a spontaneous purchase.