DS Smith has won first prize in the "formes de luxe" competition.

Champagne for DS Smith who have won the "Formes de Luxe" prize for their Veuve Clicquot packaging!

The case developed by DS Smith Consumer Packaging for Veuve Clicquot convinced the jury of professionals and readers of the "Formes de luxe" magazine. The "envelope" case won first prize in the Etui pliant [folding case] category in the major luxury packaging competition. The ceremony took place in front of 600 people as part of the Luxe Pack fair in Monaco.

Formes de luxe prize 1

In partnership with DS Smith, the company Veuve Clicquot wanted to develop a case that gave a nod to the correspondance between Madame Clicquot and her many customers by subtly evoking the postage marks.

The choice of colours, the selected finish as well as the texture of the case are all in perfect harmony with the emblems of the Veuve Clicquot house and bring postage marks to mind. But in this case it is not a letter inside but a bottle of Veuve Cliquot champagne which the consumer accesses with the help of a push-button which pays tribute to the comet, a symbol of the brand.

The brand's service expertise

DS Smith Consumer Packaging used all its expertise to respond to the brand's high expectations:

Technical platform which allowed the concept of correspondance to be reinterpreted

  • Giving the decor a slightly 'worn' and 'well travelled' look with post marks and obliteration with the use of photogravure
  • Subtle use of selective matt/gloss glazes reinforced by the precise embossing of certain parts with a selective gloss glaze and a satin background tint

Personalisation of the packaging with a small card inserted into the window of the case on which the customer can detail the names of the receipient and the sender for the posting of the package

 The case is closed with a push-button

  • The position of the button is controlled by means of an anti-rotation system
  • Some force is required to open the button
  • Fitted semi-automatically in a dedicated workshop
  • Guarantees harmony and tint respect between the different sections and components of the case (cardboard of the case, injected plastic button, black relief ink printing on the button)

Formes de luxe prize 2