We have reshaped our business, so we are not only bigger but stronger. We see further growth opportunities ahead by innovating with customers in new markets.
We will invest our time and capital in markets where the opportunities for growth and for consistent returns are greatest. Therefore we will build our packaging and recycling businesses while reducing our exposure to non-integrated paper production. We believe that there is considerable sustainable growth potential in our corrugated packaging businesses, both in Western Europe and in Central and Eastern Europe.
The use of retail-ready packaging is being driven by major retailers and FMCG companies, for whom it helps to reduce costs and build sales. We have identified opportunities across Europe to drive further adoption of higher quality retail-ready packaging, display packaging and for greater use of corrugated packaging. This will substitute other materials that are less easily recycled.